Pocket Gems Eyes A Younger Female Audience With Tap Campus Life

Pocket Gems, a Sequoia Capital-backed mobile gaming startup, is eyeing a younger female demographic with a new game out today -- Tap Campus Life. It puts the company in more direct competition with rivals like Crowdstar, which is behind fashion-focused Top Girl and Social Girl.?Tap Campus Life is a sorority and fashion game where players have to build up a house by recruiting new members and decorating. Like other freemium gaming companies, Pocket Gems should be facing some heat or downward pressure on valuations after Zynga's tumultuous decline from a $14 billion valuation before its IPO to its current $2.5 billion market capitalization. But the company says it has had its best month ever in terms of revenues, particularly with games like Tap Paradise Cove.

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